

AP-019 · SCREEN PORTRAYALS
Goldie
The template every later screen pimp is composed against.
Goldie is a fictional character, the invention of screenwriter Robert J. Poole and actor Max Julien, who plays him. The Mack follows his return to Oakland after imprisonment and his methodical climb through a street economy the film renders as a parallel corporate structure, complete with ceremony, hierarchy and an annual awards gathering. The picture is unusual within its cycle for refusing a single moral register: Goldie is granted charisma and command, yet the script repeatedly sets him against his brother, an organizer who reads the same streets in political rather than entrepreneurial terms, and the film ends in flight rather than triumph.
For researchers the value is threefold. It is the template against which virtually every later screen pimp is composed, so tracing that lineage is a study in how one performance hardened into an iconography. Its production history — location shooting in Oakland, the involvement of a local figure who was killed mid-production, negotiations with the Black Panther Party over extras and security — makes it a rare case where the fiction's relationship to its setting is documentable. And its sharply split contemporaneous reception, dismissed by white critics and embraced by Black audiences, is a usable case study in whose readings the record preserves.
ALSO KNOWN AS
John "Goldie" Mickens — fictional
BORN
—
STATUS
Fictional character. Played by Max Julien (1933–2022)
ERA
1973
ASSOCIATED WITH
Oakland, California (setting)
STANDING
Fictional
DOCUMENTED RECORD
- The Mack (1973). Dir. Michael Campus; screenplay Robert J. Poole; produced by Harvey Bernhard; distributed by Cinerama Releasing Corporation.
- Max Julien (Maxwell Julien Banks, 12 July 1933 – 1 January 2022) as John "Goldie" Mickens.
- Supporting cast includes Richard Pryor, Roger E. Mosley, Carol Speed, Don Gordon, Juanita Moore, Dick Anthony Williams.
- Score by Willie Hutch (Motown). Shot on location in Oakland and San Francisco, September–December 1972.
- Soundtrack subsequently sampled by Dr. Dre, UGK and Chance the Rapper.
NOT ESTABLISHED
- Release date differs by catalog: AFI logs March 1973, other references 4 April 1973. Cite the year only.
- The character's full name in the film is John "Goldie" Mickens.
FOOTAGE
The Mack Documentary: Inside the Classic Starring Max Julien & Richard Pryor — BlackTree TV
The Mack (1973) trailer — Black Film History
Max Julien (Goldie from The Mack) on Tupac Shakur's death, 1997 — DJ Cotton Here
The Mack documentary with Max Julien — Quentin Melson
The Mack 1973 movie trailer — Odemoto Films
Video title — Channel




